Why Physically Based Rendering is a Revolution

As any retailer or product marketer knows, it is almost impossible to sell a product without a photograph. The prospective purchaser gains reassurance and essential detail from these images regarding useability, suitability, attractiveness, size, functionality, etc., that cannot be communicated by words alone. And these images have been proven to do the job significantly better if they are of high resolution and show the product in context, enabling the buyer to see exactly how their specific product will look in their own environment. Read More

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