RealityServer Helps Timex Visualise Design Choices

The Timex Group has joined the growing list of household names who use RealityServer to create the imagery that pushes customers to choose their products over a competitors. The retail sector demands the highest quality imagery in order to replace traditional photography with photorealistic 3D rendering. Not just quality, but speed and scale in everything from real-time, interactive and offline rendering.

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Customer Announcement – Tapglance 3 Unleashed

TapGlance is a powerful and intuitive interior design app. Within minutes and without any prior experience, you can create photo-realistic images of just about any interior design project you have in mind.

Drag and drop furniture, fixtures and appliances into your plan – more than 2000 items are included with the app for free. Test material combinations using over a thousand included materials or import your own seamless textures or camera photos.

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Why Physically Based Rendering is a Revolution

As any retailer or product marketer knows, it is almost impossible to sell a product without a photograph. The prospective purchaser gains reassurance and essential detail from these images regarding useability, suitability, attractiveness, size, functionality, etc., that cannot be communicated by words alone. And these images have been proven to do the job significantly better if they are of high resolution and show the product in context, enabling the buyer to see exactly how their specific product will look in their own environment. Read More

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