We know that more than 60% of customers research furniture purchases online and, until now, less than 10% actually order online. We are changing that, but have to assume we will only get one chance to convince a customer to buy from us. If the visualisation process is too complex, or too slow, or anything less than photoreal, then they simply will not place that order, no matter how well the item is designed or how quickly we can deliver it. RealityServer was a great choice for us and the migenius engineering team was always there for us when we needed support during the integration process.
Paul Arden has worked in the Computer Graphics industry for over 20 years, co-founding the architectural visualisation practice Luminova out of university before moving to mental images and NVIDIA to manage the Cloud-based rendering solution, RealityServer, now managed by migenius where Paul serves as CEO.