KAN Design & Brand Management (www.kandesign.com) is a leading crossmedia branding and design agency. Based in the heart of Europe, KAN has been at the forefront of the branding business for almost 30 years and recently opened offices in New York to serve its increasingly global clientele.
Floorplanner has been helping people create accurate floor plans to sell, design and decorate their homes and offices since 2007. Headquartered in Rotterdam, they have over 10 million registered users in 161 different countries and offer their online service in 14 languages. Over 20 million floor plans have been created via their website and the number keeps growing. Here we explain how Floorplanner has used real-time 3D rendering not only to enhance their on-line design service, but also to create a unique, innovative tool for in-store customer engagement.
We have just released RealityServer 4.3 which includes the new NVIDIA Iray 2015. There are some great new features included and we will be adding several more to incremental releases in the future based on new additions to Iray. We’ll cover some of the highlights for you here, there are also a lot of smaller additions so we encourage users to take a look through the release notes for both RealityServer and Iray. Here is a taste of what’s new, starting with something we have been waiting a very long time for and are very glad to say has been included in this release.
As any retailer or product marketer knows, it is almost impossible to sell a product without a photograph. The prospective purchaser gains reassurance and essential detail from these images regarding useability, suitability, attractiveness, size, functionality, etc., that cannot be communicated by words alone. And these images have been proven to do the job significantly better if they are of high resolution and show the product in context, enabling the buyer to see exactly how their specific product will look in their own environment.
It’s MDL Monday again and this week I am going to show you how to put together a simple material for simulating diamonds, including dispersion based on an Abbe number. Now, I’m not a 3D artist by any means, but MDL allows me to create a material like this based on the real physical properties of diamonds rather than trying to tune abstract parameters. This material is very simple but very useful if you need to simulate jewellery. You can build on it easily to simulate other gemstones, glasses and similar substances without much effort. Today I’m just going to start with a basic, colourless diamond and cover some concepts which are important for creating physical materials.
NVIDIA Iray 2015 will introduce some great new features, including the ability to write your own procedural functions for use in materials. This is fantastic for creating resolution independent effects which can cover large areas without noticeable tiling artifacts (unless you want them of course). Iray is built into our RealityServer product so I love to test out its latest features. To put procedural functions through their paces I decided to try to emulate something procedural from my childhood, the now famous 10 PRINT program. This little one liner, originally designed to demonstrate the capabilities of the Commodore 64 prints a maze by randomly alternating between two diagonal characters. Iray uses the NVIDIA Material Definition Language (MDL) both to define materials as well as custom functions, if you haven’t tried it out this little tutorial is a great way to get started.
It sounds like such a simple question and it is asked by almost every new customer we engage. In reality, answering this can get complex quickly, however there are a few basic ways to get some quick estimates. What we are really talking about here is Capacity Planning. As a more general reference on the subject of planning for scalable websites you could take a look at many of the books out there, one now older but still great reference is Cal Henderson’s Building Scalable Websites.
Before setting out we should clarify that at migenius we are typically working with websites and applications with very different compute requirements to your average website. Normally servers are used for serving pages, database operations, perhaps running search engines and other tasks that would occupy only a small portion of any servers resources when servicing a single users requests.
Mass Customisation, if you have not experienced it, is the ability to tailor a retail product to your own tastes and have it manufactured to order. Many well known brands such as Reebok and The North Face are now offering configurable products to their customers and it is catching on in many industries, not only apparel but also furniture, jewellery, automotive and many more.
To enable Mass Customisation two key problems had to be solved. First to be solved was the manufacturing processes. How do you make a customised product quickly enough and for a low enough cost to offer it in the same way as mass produced products? This has been an area of considerable research and development in recent years and brands have already started to roll out successful examples of this type of manufacturing.
Melbourne, Australia, and Potsdam, Germany, July 9, 2013 – Laubwerk’s line of highly detailed 3D trees is now available in the Cloud directly from migenius Bloom Unit, giving users of Trimble® SketchUp® instant access to the German company’s photorealistic CG trees.
Bloom Unit lets you create interactive photoreal scenes using the power of cloud computing. Users create their design using low-res proxy objects. It is then automatically uploaded to the powerful migenius servers, where the photorealistic final image is rendered, saving the user time and memory on his personal computing device.
Designed with both detail and performance in mind, each expertly crafted and botanically accurate Laubwerk Plant will work seamlessly with SketchUp, one of the most popular 3D modeling tools in the world.
Melbourne, Australia (December 14, 2011) – migenius, creator of custom enduser 3D web applications for rapid and improved design decision making today announced that it is taking forward the ongoing business and development related to the RealityServer® product for 3D Web Services, following an agreement with NVIDIA®, the company that had acquired mental images GmbH who had previously released this product.
Going forward, migenius has the rights to enhance, release, license and support the RealityServer technology, along with providing the necessary rights to continue the RealityServer business. The rendering framework used by RealityServer, and the commercial renderers it hosts (including NVIDIA iray®) will continue to be developed by NVIDIA, with migenius receiving ongoing updates to ensure the RealityServer product it offers maintains state of the art rendering capabilities. Existing RealityServer customers will transition to migenius for ongoing support related to 3D Web Service development.